InCognita

Industrie

Restaurant

Année

2025

Service

Photographie



Comment rendre une carte de restaurant irrésistible avant même la première bouchée ?

Pour InCognita, cocktail bar et social club lyonnais, nous avons conçu une direction artistique et photographique autour de la carte été 2025. Une approche libre et sensorielle, qui détourne les codes de la photographie culinaire pour créer une atmosphère nocturne, sexy et légèrement énigmatique, à l’image du lieu.

Avec l'aide de : Alexia Demichelli.

Overhead shot of a stacked plate presentation in a professional kitchen, with pink-sauced dumplings and greens beside a golden sauce, next to a glass of red wine on a steel counter.
A cloudy white cocktail with ice and dried flower garnish, photographed on a red side table against a dark red backdrop.
A plated dish of cured fish, greens, and sauce dots, photographed on crinkled silver foil.
A red cocktail in a coupe glass on a glossy red table, lit dramatically against a dark red sofa.
Overhead view of prep ingredients in small kitchen containers, including herbs, diced garnishes, and a small dish, on a steel counter.
Overhead shot of a person handling a cocktail into a lineup of glasses on a marble tray outdoors.
An orange highball cocktail with a rosemary garnish on a red table, backlit by a ribbed window.
Overhead shot of a small dish with green sauce, herbs, and citrus wedges on a metal tray, with a curious dog looking up from below.
Overhead view of a plated dish with two chicken thighs, orange sauce drizzle, and micro greens on a dark red-orange spice bed, set on a silver table.
An assortment of cocktail glasses catching pink light on a reflective table.
A dessert plate with a berry compote and pastry piece, served with a spoon, on a dark red carpeted surface.
Overhead view of a bar dishwasher with a cocktail shaker, mixing glasses, and a green cocktail.
Overhead view of another bar dish washer with wine, red and green liquids in glasses, and a metal jigger.
Overhead shot of a dark chocolate ganache dessert covered in olive oil and dusted with herbs on a metal plate, surrounded by a scattered arrangement of small spoons on a pale blue surface.
Close-up of a person in a silver satin outfit holding a red cocktail in a coupe glass, seated on a red velvet banquette.
A server presenting a metal tray with a small plated dish, citrus wedge, and green sauce dollop, with a checkered-floor backdrop.
Two cocktails, one green and one pink, resting on a metal ledge by a window, with a person's feet visible below.
A hand holding an orange cocktail in a coupe glass against a deep blue velvet curtain backdrop.

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