Glou Glou

Industrie

Marque food

Année

2022

Service

Packaging

How to break away from traditional French wine label standards?

We worked with Wine52 on the creation of wine labels for a French vineyard, playing with handwritten typography that is both elegant and contemporary.

A hand holding a bottle of Glou Glou white wine up among vineyard leaves, showing the deep blue label with looping cursive script.
Close-up of the front label on a black background, showing the repeated cursive "Glou Glou Glou" wordmark in silver and pale blue, with "Clairette," "Grenache Blanc," and "2021 Appellation d'Origine Protégée Ventoux" beneath.
Wine being poured into a stemmed glass outdoors in a vineyard row under a blue sky.
Close-up of the back label held against vine leaves, showing tasting notes and production details in white text on the dark bottle.
A hand holding the Glou Glou bottle against a backdrop of grapevine leaves and clusters of green grapes, showing the full blue label with cursive lettering.
Front and back label mockups side by side on a black background — the front with the repeated cursive wordmark and varietal names, the back with tasting notes, production info, and barcode.
Hands opening the wine bottle outdoors, foil capsule being removed, set against green vine leaves.
Bottle and glass of poured white wine held up together in the vineyard under string lights and a partly cloudy sky.

French Bread

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