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The Project
Plan de Table is a private dinner series created by sisters Laurianne Melierre and Romane Limone. Once a month, they open the doors of their Paris apartment and welcome twelve hand-picked guests around a thoughtfully curated table. Each dinner is a collaboration with a brand. Together, they imagine the ideal mood, setting, and guest list. A chef is invited to take over the kitchen, adding their own flavor to the evening. The experience is all about connection. Real conversations. Interesting people. And the kind of atmosphere that stays with you.
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Client Challenge
Laurianne and Romane were looking for an identity that felt as special as the experience itself. They wanted to capture the feeling of their home: elegant but lived-in, intimate but never overly polished. The visual world had to reflect their personalities, the eclectic charm of the space, and the generosity behind each dinner.
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Our Solution
We designed an identity that feels both refined and personal. The logo plays with classic typefaces to echo Parisian elegance, with a slight twist. The palette is soft and warm, inspired by candlelight, vintage mirrors, and 70s design pieces. The tone of voice is simple, confident, and human. Everything from the menu layouts to the textures and photos was crafted to feel intimate and generous. Plan de Table isn’t just a dinner. It’s a moment. A mood. And a new way of gathering around a brand.
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Credits
Photography: Fanette Guilloud, Augusta Sagnelli. Copywriting: Plume.
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The Project
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Client Challenge
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Our Solution
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Credits