L'Évasion

Industrie

Restaurant

Année

2025

Services

Image de marque, Design de logo

Comment un bistronomique parisien peut-il attiser la curiosité ?

Nous avons repensé l'identité visuelle de L'Évasion, bistronomique du 9ème arrondissement, qui souhaitait rafraîchir son image après 20 ans d'existence. Un symbole discret, une palette de rouges profonds, des typographies élégantes : autant d'éléments pensés en écho à la réputation du lieu, qui se transmet avant tout de bouche à oreille.

En collaboration avec Axel Brouard & Romain Abboud.

Terracotta cover reading "L'Évasion, Plus qu'un bistrot, une adresse que l'on se passe de bouche à oreille," with a small illustration of two people whispering at the bottom.
Overhead close-up of a seared scallop dish with grilled vegetables and herbs in a savory broth.
Matthieu Lescop
Two open food menu and wine list, bound in burgundy leather-look covers, laid against a black backdrop.
A plated dish of glazed meat and small onions in dark sauce, overlayed on a burgundy background.
Matthieu Lescop
Restaurant dining room interior with white tablecloths, dark bentwood chairs, and a patterned cork mural.
Matthieu Lescop
A person peeking over an open burgundy menu in front of wood-paneled wall, wine glass and plate visible below.
Dim restaurant interior detail showing a vintage photo, shelving, and warm pendant lighting, with the "L'Évasion" logo overlaid.
Matthieu Lescop
Matthieu Lescop
A burgundy matchbox printed with the L'Évasion logo, opened to show wooden matches, photographed on a brushed metal surface.
Terracotta social graphic reading "L'Évasion, Cave et Bistrot" above a photo of a plated fish dish with herbs.
Matthieu Lescop
Overhead shot of a scallop and vegetable dish in broth, served with a torn piece of bread, on a white tablecloth.
Matthieu Lescop
Instagram profile page for "l'Évasion - Paris" shown on a phone screen, with a stack of white plates in the background.
Instagram grid preview featuring reopening announcement graphics, plated dishes, wine bottles, and interior shots in the brand's burgundy and cream palette.

French Bread

Studio

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